The New Age of Food Marketing: How Companies are Targeting and Luring our Kids — and What Advocates can do About it
Published By: BMSG on eSS | Published Date: October, 30 , 2011Why should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these industries are now reaching our kids through a multitude of interactive devices and platforms, pushing products onto young consumers who lack the information and capacity to understand the consequences of an impulsive decision. [BMSG Report]. URL:[http://www.bmsg.org/sites/default/files/digitalads_brief_report.pdf].
Author(s): Berkeley Media Studies Group BMSG | Posted on: Jul 13, 2012 | Views(864) | Download (658)