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Authors Name: Berkeley Media Studies Group BMSG

The New Age of Food Marketing: How Companies are Targeting and Luring our Kids — and What Advocates can do About it

Why should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these indu...

On 13 Jul 2012

Fighting Junk Food Marketing to Kids

In the recent years a vast range of ready-made food selling companies and fast food joints have cropped up in the markets. This paper analysis the effect of marketing strategies of such companies on y...

On 02 Dec 2010