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Authors Name: Dheeraj Sharma

Is Marketing a Science: Debate Revisited

The study conducts a formal analysis of various schools of thought of science. Specifically, the study offers a comparison between historical relativism, scientific realism, logical empiricism, and lo...

On 01 Jul 2016

An Examination of One Dimension Marginal Distributions: Selling and Non - Selling Activities of a Salesperson

This study examines the number of times a salesperson engages in vacation and the time taken by the number of vacations by controlling the number of customers. The one dimensional marginal...

On 23 Jun 2016

Meta-Analysis for Online Retail Performance

The meta-analysis, by combining and synthesizing research of past two decades, attempts to identify key constructs that explain the details of online retail performance in a more coherent manner. The...

On 22 Jun 2016