Online Promotions: Exploring the Emerging Opportunity in Indian Market

Published By: IIMA on eSS | Published Date: January, 01 , 2014

In this paper, the phenomena of online promotions is examined, its impact so far and its promise as we go forward. The paper traces the origins of the concept and its evolution and progress in India. The various avatars and manifestations and the typology are explained. The paper provides a sketch of strategies adopted, success areas, drawbacks and limitations observed, while also looking at some of the success stories across different approaches. [W.P. No. 2014-01-09].

Author(s): Nidhi Mathen, . Abhishek | Posted on: Jan 29, 2014 | Views(561) | Download (1189)


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