Impact of the Retail FDI Policy on Indian Consumers and the Way Forward

Published By: ICRIER on eSS | Published Date: August, 19 , 2011

This paper analyses the impact of the retail FDI policy on Indian consumers and make policy recommendations for the Indian government. Based on a primary survey of Indian consumers, the paper examines their shopping behaviour across different product (branded and non-branded) categories, knowledge of foreign brands and attitude towards further liberalising FDI in retail. The factors determining the choice of modern retail outlets are also examined. [Policy Brief No. 5]. URL:[].

Author(s): Arpita Mukherjee, Divya Satija, Tanu M Goyal, Murali K Mantrala, Shaoming Zou | Posted on: Nov 28, 2011 | Views(794) | Download (375)

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