Agribusiness Franchising in India: Experience and Potential

Published By: IIMA on eSS | Published Date: December, 01 , 2014

This paper locates the rationale for franchising in agribusiness from global literature and from the Indian smallholder agricultural context where other ways of reaching small farmers or linking them with markets have not worked. It then analyses a few cases of failure and success in franchising in agribusiness by corporate agencies and compares and contrasts them for inferring on better management of franchising and its wider applicability in the Indian agribusiness context.

Author(s): Sukhpal Singh | Posted on: Jan 23, 2015 | Views(906) | Download (578)

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