Effectance Motivation and Self-validation in Interpersonal Attraction from Attitude Similarity
Published By: Indian Institute of Management Bangalore | Published Date: July, 11 , 2015Effectance motivation -- a will for certainty and a feeling of being able to know and predict -- was proposed in the 1960s as the mechanism underlying the well-known attitude similarity effects on attraction (Byrne, Nelson, & Reeves, 1966). However, this motivation was largely discarded as an explanation when alternative mechanisms, such as positive affect, were identified (e.g., Byrne & Clore, 1970). The presence of alternative mechanisms need not preclude the role for effectance motivation.
Author(s): Ramadhar Singh, Duane T. Wegener, Krithiga Sankaran, Naureen Bhullar, Karen Qian Ping Ang, Pauline Jia Li Chia, Xinyi Cheong, Fuwei Chen | Posted on: Feb 27, 2016 | Views() | Download (218)