Loss Aversion and Willingness to Pay for New Products
Published By: CDE on eSS | Published Date: November, 01 , 2015This paper reports and models the discrepancy between the full bidding and endow and upgrade findings from a willingness-to-pay (WTP) elicitation Becker-Degroot-Marschak (BDM) experiment for an improved food, conducted in rural India.
Author(s): Banerji A, Jeevant Rampal | Posted on: Nov 30, 2015 | Views() | Download (416)