Project Brazilian Dreams

The Brazilian Dream Project is a non-profit social responsibility endeavour with no consumption bias, that arose from the ever more clearly awareness that Brazil has reached an unprecedented moment in its history: at the same time that it is establishing itself as an important world player, the country meets its first generation of global youths, born in a hyper-connected world. The study attempts to understand the aspirations and motivations of the new generation of Brazilians who are witnessing the Brazilian growth story first-hand. The report aims to study the self-image of the youth, and understand the collective behaviours of the young people. This study was conducted in Porto Alegre, Recife, Rio de Janeiro and São Paulo, all major urban hubs in the country.