An Approach to Communication and Social Change: How Communications Can Build Social Capital for the Ultra Poor
Published By: BRAC on eSS | Published Date: February, 03 , 2005BRAC’s Advocacy and Human Rights Unit (BAHRU) has developed a social
communications programme that goes beyond traditional approaches of marketing
communications. The goal of the programme is long-term–to improve the situation
of the ultra poor through increased awareness and mobilisation of the community.
Author(s): Jeneviève Mann ell, Arvid Chowdhury | Posted on: Jan 03, 2011 | Views(753) | Download (83)