EXPORTING THROUGH E-COMMERCE: How Indian Exporters have Harnessed the IT Revolution

This monograph looks at how Indian exporters of goods and services have used e-commerce to promote exports. The second section comes up with explanations for the failure of the Indian garment exporting firms to use e-mmerce by comparing to its the successful use by large corporate bodies like ITC Ltd under far more difficult circumstances. When it comes to export of services specifically of IT and IT enabled services, the study concludes that exporters of services have used the telecommunications revolution better because of the nature of goods exported. This study offers the view that, as in the previous case, organisational shortcomings of Indian firms fostered by archaic laws have ensured that they have lagged behind foreign firms in this field, which is technologically less advanced than the IT sector where Indian firms have the dominant presence.