The Business of Greening: Policy Measures for Green Business Development in Asia

The paper reviews green markets, technologies, and practices with a focus on developing Asian countries, and offers a set of policy options to enable governments and development finance institutions to accelerate green business development in Asia, both through direct command-and-control measures and through indirect market-based instruments targeted at large firms as well as small and medium enterprises. The analysis suggests that advancing green businesses is a win–win proposition for all stakeholders, but this will require mobilizing vast resources of private capital and stimulating and deploying technological innovation. In the end, it will be up to Asian countries and companies to embrace the green “great transformation” or to continue prioritizing short-term profits from the region’s rapidly declining natural resource base.