Antecedents and Consequences of Product Innovation : A Meta - Analytic Review

This study proposes a framework for product innovation to identify what strategies determine the drivers and outcomes of product innovation. Specifically, this meta-analytic study identifies key antecedents and consequences of product innovation and also examines the relationship between the antecedents and consequences of product innovation. A firm's size and firm's age were found to be the strongest determinants of product innovation, and new product sales was the most critical outcome of product innovation efforts. The model proffered in this study will motivate hypotheses to be examined by future researchers. The model also helps managers to identify the key drivers of product innovation. [W.P. No. 2016-03-47]