The Business of Business is Business

In modern world, the role of the corporate business has extended far beyond just producing goods and services or creating jobs, or even promoting industrial growth. Business should be a powerful agent of positive social change and hence a ‘commitment to shared prosperity’ is essential in the operation of the corporation. The old style paternalistic philanthropy of `doing for the community’, is giving way to the idea of `working with the community’. The business of business is indeed just not business. The question is, can the corporate sector respond effectively to the societal needs and rise above self-interest and acknowledged success indicators of profits and shares.