Farmers’ Information Needs and Search Behaviors: Case Study in Tamil Nadu, India

Using a case study of two districts in South India, farmers’ information needs and information search behavior, factors affecting their search behavior, and their willingness to pay for information are examined. Cluster analysis on access, frequency, and use of information sources identified four farmer information search behaviors—high, medium, semi-medium, and low. The groups differed significantly by post–high school studies, household economic status, cultivated land area, agricultural income, and membership in a farmer-based organization (FBO) and a primary agricultural cooperative bank (PACB). [IFPRI Discussion Paper 01165]. URL:[http://www.ifpri.org/sites/default/files/publications/ifpridp01165.pdf].