Frozen Food Products Marketing and Distribution Challenges in a Developing Country Case Study: Pakistan
Published By: International Growth Centre on eSS | Published Date: November, 25 , 2011The aim of this case study is to understand the challenges the frozen food industry in a
developing country like Pakistan has faced in the past, and is facing currently. The study
reveals that instead of focusing limited resources on developing core competencies by enhancing
R&D and introducing new products, firms in the frozen food industry have spent resources on
developing the transportation system, distribution system and the capacity of the retailers. [IGC Working paper]. URL:[http://www.theigc.org/sites/default/files/shehla_riza_arifeen_paper.pdf].
Author(s): Shehla Riza Arifeen | Posted on: Jan 27, 2012 | Views(543) | Download (12380)