Environmental Sustainability and Strategic Stakeholder Management: The Coca-Cola Company in Turkey and Water Management

The future of almost any business depends on the sustainability of water resources. One of the global corporations using high amount of water during its production process and also a bottled water manufacturer is TCCC (The Coca-Cola Company). This paper analyze TCCC's perspectives on "economics" and "ecology" under the globalisation impact. The motivations of this TNC operating in Turkey as CCI (Coca Cola Içecek A.S.) under TCCC system, on CSR (corporate social responsibility) and environmental sustainability strategies have been identified following a critical literature review on CSR and sustainability, and TCCC Sustainability Review as well as an analysis of CCI Turkey’s annual and CSR reports. [Paper presented at the GIRA 2010: 'Corporate Governance, Innovation and Social Responsibility' Conference, Lisbon, Portugal, 9-10 September 2010.]