Bucking Tobacco Sponsorship at Rodeos: Strategies for Media Advocacy and Public Engagement
Published By: BMSG on eSS | Published Date: March, 16 , 2003This paper attempts to explore a media advocacy plan to counter the aggressive marketing by the tobacco industry at family sporting events, and to shift the focus from current arguments that frame tobacco marketing as a children issue back to an issue of irresponsible industry marketing.
Author(s): Berkeley Media Studies Group | Posted on: May 02, 2011 | Views(1002) | Download (139)