Sports Retailing in India: Opportunities, Constraints and Way Forward
Published By: ICRIER on eSS | Published Date: June, 13 , 2010Sports retail is a small but fast growing segment of modern retail in India. Recently, the
country has been hosting many international sports and this has given a boost to this
sector. Many foreign and domestic corporate retailers have entered sports retail. Sports
goods manufacturing is a focus area in the Foreign Trade Policy (2009-2014) and the
government is taking a fresh look at the current foreign direct investment policy in
retail.
In the above context, this paper provides an overview of the sports retail sector in India.
Specifically, it presents the different retail formats, consumer profile, retailers’ supply
chain and sourcing. It also examines the retail and sports policies and their implications
for this segment of retail, analyses the barriers faced by this sector and suggests policy
reforms. [Working Paper No. 250]
Author(s): Arpita Mukherjee, Ramneet Goswami, Tanu M Goyal, Divya Satija | Posted on: Aug 13, 2010 | Views(1596) | Download (966)