The Path to Purchase During Shopping
Published By: IIMA on eSS | Published Date: November, 02 , 2009The proposed study aims to identify and analyse the path to purchase for shoppers. This study will attempt to understand the impact of
the major factors on the purchase behaviour of shoppers by examining purchase paths across
different product categories signifying different shopping orientations; across culturally distinct
regions; and across different stages of retail evolution.
Author(s): Dwarika Prasad Uniyal, Gopi Krishnaswamy | Posted on: Feb 02, 2010 | Views(1292) | Download (1403)