Executive Blogging: Indian Corporate Heads in the Blogosphere

Published By: IIMA on eSS | Published Date: May, 14 , 2010

This study analyzes the content, usability, interactivity and connectivity of Indian executive blogs. Results indicate that among the Indian CEOs and top executives who blog, most are associated with the Information Technology and Internet sectors.

Author(s): Smeeta Mishra, Rajesh Kannan | Posted on: May 14, 2010 | Views(1127) | Download (1909)


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