Book Review - Indian Culture through a Television Screen

Published By: eSocialSciences | Published Date: July, 09 , 2014

Book Review - Understanding India: Cultural Influences on Indian Television Commercials discusses Indian Television Commercials in the context of marketing interests and visual culture. The author examines the vision of India as embedded in the television commercials. The work is an ethnographical study of the new consumer culture which emerged from the economic liberalisation of the country. The study opens up to the readers the world of contemporary Indian identity.

Author(s): Hemali Sanghavi | Posted on: Jul 09, 2014 | Views(1035) | Download (367)


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