Willingness to Pay for Improved Sanitation Services and its Implication on Demand Responsive Approach of BRAC Water, Sanitation and Hygiene Programme

This study aimed to provide some insights into sanitation-related strategies taken by the BRAC Water, Sanitation and Hygiene (WASH) Programme from an economic point of view. The aim of this report included measuring and identifying the factors that influence willingness to pay for improved sanitation services for the households without any latrine facilities in rural Bangladesh. A contingent valuation survey was carried out in four upazilas under BRAC WASH programme to determine household willingness to pay and affordability to pay for basic sanitary latrine options. [RED WP No.1].